How Not To Write Online

Here are my observations about a very spectacular public online series failure: Quarterlife. These are the take-aways from my analysis of the series created by Marshall Herskovitz and Edward Zwick

The Invitation

When I was in my Master’s Program at the UCLA Film School I got a handout with a copy of a wonderful poem, A Passion for the Possible. For me, the poem definitively sums up what the audience is looking for in a character.

Wall-E – Getting to the Essence of Things

In a few seconds the audience (or executive in a pitch session) should be able to get the essential core of your story and character. One of my favorite quotes is by Albert Einstein: “If you can’t say it simply and briefly you probably don’t understand it well enough.”