Category: Internet

Writing for the Web – From the UK

This excellent report from a BBC Writer’s Room roadshow in Northern Ireland in January was filed by John Fox for Screenwriter’s Goldmine. It outlines the elements of the acclaimed internet drama, Sofia’s Diary.

Beyond Lemonade – Logo Proposal Meetings

We all know a great logo when we see one. Creating one is a different story entirely. It has take me several month to go through the logo process and come out with something I am very excited about in the end.

Beyond Lemonade – Keys to Pitching

It’s rare for a creative person to be on the other side of the desk— evaluating pitches instead of doing the pitching. I had that opportunity this week when we were hiring people for some creative elements for my online series. Here are six lessons I learned sitting on the other side of the desk.

Beyond Lemonade – Preparing the Sales Deck

This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.

Beyond Lemonade – Great Story Advice

I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:

Beyond Lemonade – Positioning

A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).