Mark Zuckerberg on SNL

The lesson here is FaceBook and Zuckerberg’s deft handing of The Social Network movie. Despite being a fictional and immensely unflattering protrait, Zuckerberg wisely refrained from going ballistic in the press– which wouldn’t have helped and would have only made him look worse. Now he is at the point of being able to laugh at the whole thing and wins points for not taking himself too seriously.

Writing for the Web – From the UK

This excellent report from a BBC Writer’s Room roadshow in Northern Ireland in January was filed by John Fox for Screenwriter’s Goldmine. It outlines the elements of the acclaimed internet drama, Sofia’s Diary.

Beyond Lemonade – Preparing the Sales Deck

This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.

Beyond Lemonade – Great Story Advice

I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:

Beyond Lemonade – Positioning

A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).

Another Brave Soul Online

Just got this note from Mark Gantt, another filmmaker not content to sit on the sidelines. Check out the trailer for his new online series, The Bannen Way, it is really well done! Link here.