Mark Zuckerberg on SNL

The lesson here is FaceBook and Zuckerberg’s deft handing of The Social Network movie. Despite being a fictional and immensely unflattering protrait, Zuckerberg wisely refrained from going ballistic in the press– which wouldn’t have helped and would have only made him look worse. Now he is at the point of being able to laugh at the whole thing and wins points for not taking himself too seriously.

Beyond Lemonade – Positioning

A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).

Biggest Sleeper Hits of the Decade

Here’s a list of the biggest sleeper hits of the last ten years. What patterns do we see? Only two could be classified as drama, and both feature foreign locales and are about foreign nationals. Two are documentaries (one is a comedic practical joke video). Four are comedies. And two are horror films.

Vulnerability Scenes

Everyone who has heard me speak or teach knows how fundamental vulnerability is to making a movie or television show memorable. The way an audience BONDS with a character is through scenes where the character is vulnerable. Here are some of my favorites– what are yours?

Laughing Until It Hurts

“Comedy is never the gaiety of things, it is the groan made gay,” wrote drama critic Walter Kerr. This is the great irony implicit in comedy. It feels good to walk out of a theater laughing. But we often go into the theater not feeling so good. Many times, what makes us laugh is seeing that other people are not feeling so good either.

New In Town – Credibility Problem

The lesson here is make the world real. Keep your character credible or they won’t connect emotionally. Treat everyone in the film as a real live three-dimensional human being.

What Happens in Vegas

This film is a high-spirited Romantic Comedy romp that is a really enjoyable surprise. It has its flaws, particularly in its rather pat ending is well worth seeing.

#WritingAdviceWednesday – Ugly Betty

A Successful and Proven Format The Ugly Betty (Yo soy, Betty la Fea) telenovela has translated successfully around the world and the recent American version garnered Golden Globe, People’s Choice, and Writers Guild Awards for best new series as well as a best actress Golden Globe for America Ferrera. What makes the Ugly Betty format so… Continue reading #WritingAdviceWednesday – Ugly Betty