We all know a great logo when we see one. Creating one is a different story entirely. It has take me several month to go through the logo process and come out with something I am very excited about in the end.
Tag: Beyond Lemonade
Beyond Lemonade – Daily Bruin Article
Daily Bruin article about “Beyond Lemonade” and the opportunities online.
Beyond Lemonade – Keys to Pitching
It’s rare for a creative person to be on the other side of the desk— evaluating pitches instead of doing the pitching. I had that opportunity this week when we were hiring people for some creative elements for my online series. Here are six lessons I learned sitting on the other side of the desk.
Beyond Lemonade – Preparing the Sales Deck
This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.
Beyond Lemonade – Great Story Advice
I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:
Beyond Lemonade – Positioning
A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).
Beyond Lemonade – Designing a Logo
The next step in developing Beyond Lemonade, my online series, is creating a logo and visual style for the series and web site.
Beyond Lemonade – The Concept
When the name Beyond Lemonade was first discussed for my online Fremantle drama series, I was clear about what I thought it meant— but I wondered if any one else was using the term to convey the same sense of defying expections or making the bolder more audacious move.
Beyond Lemonade – A Name For My Online Series At Last!
I wanted the name of my online drama series to reflect the optimism, sense of humor, joie de vivre, camaraderie and bold sense of adventure that sustains my characters on their journey to reinvent themselves.
My Fremantle Online Series – What’s in a Name?
Probably one of the hardest tasks in getting my new FremantleMedia online series up and running is finding the right name. It’s been the source of endless meetings, intense discussions and general agonizing and floundering all around. Why is this naming business so hard? Probably because naming an online series is so important to its success. Here are my thoughts on the process.