This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.
Author: Laurie Hutzler
Beyond Lemonade – Great Story Advice
I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:
Trapped as an Enduring Film Theme
Dr. Howard Suber, author of The Power of Film, says that the majority of all great films could be titled “Trapped.” Here he talks on a panel at the United States Holocaust Memorial Museum about the enduring interest in Holocaust films, illustrating that theme
Beyond Lemonade – Positioning
A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).
The Limits of Imagination
Their challenge as leaders is to step forward decisively and make the hard potentially divisive decision on their own.
Beyond Lemonade – Designing a Logo
The next step in developing Beyond Lemonade, my online series, is creating a logo and visual style for the series and web site.
The TV Economic Model Changing
The future is arriving faster that anyone expected. It is playing out in the biggest pay-TV provider, Comcast’s takeover of NBC and Rupert Murdock’s battle with Time Warner cable.
#MondayMusings – What You Need to Know Before New Year’s Eve
#MondayMusings – Willpower, like a bicep, can only exert itself so long before it gives out.
#MondayMusings – Thousands of Historic Books Online
#MondayMusings – The Library of Congress released a treasure trove of content
Biggest Sleeper Hits of the Decade
Here’s a list of the biggest sleeper hits of the last ten years. What patterns do we see? Only two could be classified as drama, and both feature foreign locales and are about foreign nationals. Two are documentaries (one is a comedic practical joke video). Four are comedies. And two are horror films.