I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:
Tag: FremantleMedia
Beyond Lemonade – The Concept
When the name Beyond Lemonade was first discussed for my online Fremantle drama series, I was clear about what I thought it meant— but I wondered if any one else was using the term to convey the same sense of defying expections or making the bolder more audacious move.
Beyond Lemonade – A Name For My Online Series At Last!
I wanted the name of my online drama series to reflect the optimism, sense of humor, joie de vivre, camaraderie and bold sense of adventure that sustains my characters on their journey to reinvent themselves.
Storytelling In The Digital Age: Gary Carter
I’ve had the great opportunity to work with Gary Carter, Chief Operating Officer and Chief Creative Officer of Fremantle’s experimental division, FMX. I’ve worked with him on the broadcast side of FremantleMedia’s business. FMX is the division that is working with me on my online drama and interactive website.
My Fremantle Online Series – What’s in a Name?
Probably one of the hardest tasks in getting my new FremantleMedia online series up and running is finding the right name. It’s been the source of endless meetings, intense discussions and general agonizing and floundering all around. Why is this naming business so hard? Probably because naming an online series is so important to its success. Here are my thoughts on the process.