Category: Musings

The Story-Teller In Chief

Here is an interesting piece on how central a good story is to success and galvanizing others. Politics is all about who has the most compelling story.

Is “Good Writing” A Matter Of Culture?

William Zinsser discusses how “good writing” is a matter of cultural difference. Here’s what he said in a talk to the incoming international students at the Columbia Graduate School of Journalism on August 11, 2009:

Beyond Lemonade – Preparing the Sales Deck

This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.

Beyond Lemonade – Great Story Advice

I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade:

Trapped as an Enduring Film Theme

Dr. Howard Suber, author of The Power of Film, says that the majority of all great films could be titled “Trapped.” Here he talks on a panel at the United States Holocaust Memorial Museum about the enduring interest in Holocaust films, illustrating that theme

Beyond Lemonade – Positioning

A Project Document explains the concept, characters, marketing and branding to anyone who works on Beyond Lemonade or provides services to the project (writers, producers, production staff, ad agencies, web designers or PR people).

The Limits of Imagination

Their challenge as leaders is to step forward decisively and make the hard potentially divisive decision on their own.

The TV Economic Model Changing

The future is arriving faster that anyone expected. It is playing out in the biggest pay-TV provider, Comcast’s takeover of NBC and Rupert Murdock’s battle with Time Warner cable.