Beyond Lemonade – Keys to Pitching

It’s rare for a creative person to be on the other side of the desk— evaluating pitches instead of doing the pitching. I had that opportunity this week when we were hiring people for some creative elements for my online series. Here are six lessons I learned sitting on the other side of the desk.

Romantic Comedy Pitfalls – Recent Films

The three highest grossing Romantic Comedies in 2009 were The Proposal (Sandra Bullock & Ryan Reynolds) It’s Complicated (Meryl Streep & Alec Baldwin) and The Ugly Truth (Katherin Heigl & Gerard Butler). Despite some terrific performances each movie manages to stumble into more than one of the RomCom Pitfalls.

Supermarket To Offer Original Films

It’s not too unusual these days to find DVDs for sale in supermarket chains. But how about a supermarket chain that actually creates and produces its own movies that are available only at its respective stores?

The Story-Teller In Chief

Here is an interesting piece on how central a good story is to success and galvanizing others. Politics is all about who has the most compelling story.

Is “Good Writing” A Matter Of Culture?

William Zinsser discusses how “good writing” is a matter of cultural difference. Here’s what he said in a talk to the incoming international students at the Columbia Graduate School of Journalism on August 11, 2009:

Avatar – Controversy Rages

As Avatar moves closer to breaking Titantic’s number one place in box office history, controversy has raged in the press and elsewhere about the film, about what James Cameron was trying to say, about the supposed underlying political, social or moral agendas at work in the film and generally about what the film means and why it is so popular. Here are some interesting links.

Beyond Lemonade – Preparing the Sales Deck

This week I am writing the first draft of the PowerPoint/video sales presentation to sell the show and concept to potential sponsors. Here’s what you need to know to approach sponsors.

Beyond Lemonade – Great Story Advice

I am very blessed to be able to call on the talent, savvy and incredible depth of knowledge that has made Fremantle a creative and commercial powerhouse around the world. Here are the three key takeaways from my recent conversation about Beyond Lemonade: