The next big step in Beyond Lemonade is creating a logo for the show and the brand. In doing some research I came across this fascinating story of how one of the most distinctive logos in television history was created– the CBS eye. Video here
Tag: online
YouTube Moving to a Subscription Model?
YouTube has reportedly moved closer to offering users subscription services to access full-length TV shows, in an effort to tempt more broadcasters on board.
Beyond Lemonade – The Concept
When the name Beyond Lemonade was first discussed for my online Fremantle drama series, I was clear about what I thought it meant— but I wondered if any one else was using the term to convey the same sense of defying expections or making the bolder more audacious move.
Beyond Lemonade – A Name For My Online Series At Last!
I wanted the name of my online drama series to reflect the optimism, sense of humor, joie de vivre, camaraderie and bold sense of adventure that sustains my characters on their journey to reinvent themselves.
Opportunities Online
I think “being watched” is how any one gets any deal or any assignment in the entertainment business. No one is going to risk any kind of a substantial budget on someone they don’t know on some level. Here is why online is the best way to get noticed.
How Not To Write Online
Here are my observations about a very spectacular public online series failure: Quarterlife. These are the take-aways from my analysis of the series created by Marshall Herskovitz and Edward Zwick
My Fremantle Online Series – What’s in a Name?
Probably one of the hardest tasks in getting my new FremantleMedia online series up and running is finding the right name. It’s been the source of endless meetings, intense discussions and general agonizing and floundering all around. Why is this naming business so hard? Probably because naming an online series is so important to its success. Here are my thoughts on the process.
AFI Digital Storytelling Conference
The AFI DigiFest 2009 is a great opportunity to learn about cutting-edge storytelling and media prototypes created at AFI and across the country. Free registration and links here.
The Switch to Online Viewing
Common among many who have cut the cord is a sense of rebellion, not against TV but against service providers. They believe their way of watching represents the future of TV — online and on demand.
Welcome To The New Site
Welcome to ETB Screenwriting: An Emotional Toolbox Website. We’ve redesigned the site to make it more active, colorful and easy to navigate. I hope you come back often! Here is a quick tour.